Is The Media Responsible For The Rise Of Donald Trump?

Since Donald Trump announced his presidential candidacy in June of 2015, his position in the polls has skyrocketed Many data analysts and journalists predicted that Trump’s lead within the GOP would collapse sooner or later, but in fact, the opposite has been true

In Mid-July, Trump surpassed Jeb Bush in average polling, reported by Real Clear Politics at about 15% By the first Iowa caucus in February 2016, he had shot up to 35% Despite being repeatedly demonized in the media for xenophobic and inflammatory comments, some are saying that the media is at fault So, is the media responsible for the rise of Donald Trump? Well, there is little debate that Trump’s campaign has been incredibly noteworthy for its relationship with the media Although incendiary rhetoric is nothing new for political candidates, Trump has managed to repeatedly provoke mainstream media outlets, calling them “dishonest” and “scum”

But at the same time, it has been clear that news organizations can only thrive when they have high ratings and high readership, and candidates like Trump have led to exactly that When Trump dropped out of the Republican debate in late January, the debate reached roughly 125 million viewers By comparison, the first debate in August, while Trump polled around 25%, reached twice as many viewers The Huffington Post even announced that they would categorize Trump coverage as entertainment in July, but they reversed their decision in December

It appears that Trump is adept at garnering media coverage According to the Tyndall Report, in 2015, Trump’s campaign received nearly five and a half hours of coverage alone on NBC, CBS, and ABC’s nightly newscasts By comparison, Jeb Bush, Ben Carson, and Marco Rubio received a little over two hours combined Multiple candidates have expressed outrage at the amount of attention Trump was getting, compared to their lack thereof Even at the debate which Trump skipped out on, the very first question was “Donald Trump has chosen not to attend this evening's presidential debate

What message do you think that sends to the voters of Iowa?” Clearly, it is all about Trump But many are saying that this disproportionate coverage of Trump violates the FCC’s “Equal Time” rule This rule states that qualified candidates should have access to the “same quantity, day part, and price” as their opponents However, free appearances, such as newscasts or even late-night talk shows, are not covered by this rule In fact, one of the few cases where this rule has applied is in Trump’s Saturday Night Live appearance in November 2015

SNL is considered a purely entertainment program, and not news As such, SNL’s parent company, NBC, was required to offer the remaining candidates similar airtime It cannot be said for certain that Trump’s campaign has directly benefited from the disproportionate amount of coverage However, it is a relatively clear that as his poll numbers have risen, so has his airtime Although it is possible that it isn't the media which is responsible for Trump’s higher polling, but Trump who is responsible for the media’s higher ratings

In the pursuit of more coverage, Trump has made a number of controversial statements, which some say resemble fascist remarks So, could Donald Trump be a fascist? Check this video to find out Thanks for watching TestTube News, don’t forget to like and subscribe for new videos every day

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